Wednesday, September 10, 2014

5 Tips for Fantastic Graphic Design

There are a lot of things about graphic design that make it great. What makes a great graphic designer truly great is their ability to see designs and concepts that others have not seen. You have to be able to think about great, artistic ideas that flow and stand out.

There are lots of things you can do to improve your stylish eye, here are 5 tips.

  1. Believe in contrast. Contrast is a simple yet aesthetically appealing concept. A simple use of contrast in your design is a great way to help it stand out. Using contrasting colors with background and graphics or font can make it pop; use a light background and a dark font or vice versa. From this platform, you can make it your own by adding in your creativity. 
  2. Make good choices with fonts. One of the worst things a designer can do is make a bad font choice. Do a Google search for "logo fails" (after reading this post) and some of the logo fails you'll see are because of poor font choices. You need to have a font that looks good, that furthers the message you're conveying, and is consistent. Have you ever looked at the font choices some companies use for things? It's pretty off-putting when they have a bad one, right? Have a good one for headings, then a subtler, complimentary one for body and subtitles. 
  3. Choose good colors. The color scheme is a large. large part of any design. Ask any Chicago graphic designer, New York graphic designer, or Los Angeles graphic designer and they will tell you that color schemes are major; they make or break a design. You can choose to go with color schemes that are popular or you can go with what speaks to you. 
  4. Don't let images go naked. A great tip for images is to add in some sort of frame or put them in a grid with other images. Using a single image with no sort of border can look amateurish. 
  5. Simple is always good. If you are not confident about using intricate designs or you prefer something simpler, then go with simple. No one will look at a good, simple design and think, "I wish this was busier." However, how many times do we look at busy designs and think, "Calm down!"In light of the Apple event, look at the difference between iOS 6 and previous with iOS7 and now 8; Apple went with simple, matte/flat designs over the previous designs that used lots of depth, bubbles, and busyness. 
If you are in need of great graphic design work, then contact Integraphix. We are a quality graphic design firm in Chicago and have offices in LA, NYC, North Carolina, and Phoenix. 

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