New IHOP Logo for the Digital Age

IHOP has shown that it is always willing to greet the next challenge on the web. They are a 60 year old company that excels at social media marketing, blogs, and now emoticons. In fact, they even rebranded with a new logo design to keep up with the digital age.

Many logo design analysts have mentioned that the O and P of "IHOP" make a pair of eyes and nose. IHOP is now embracing that find that even added a red semi-circle to complete the face. This face Mimicks emojis found on the web.

Another great realization about this new logo is that it captures the spirit of IHOP and its customers; people go in hungry, eat delicious food, then leave happy. It's part of their tagline! Happy memories are shared by people at IHOPs and some are even created there.

Just because your business is old, or "established", doesn't mean it can't or shouldn't evolve. Businesses have to keep up with consumers or they will be left behind. If your business is in need of some updating, email or call Integraphix, a graphic design studio and creative marketing agency in Chicago.

Mad Men May Be Gone But Its Wonderful Graphics Live Forever

Every TV show has a certain style to it, especially its art and graphics. They are what set the show apart aside from the characters and the show in its entirety.

When a TV show has great, unique graphics, images, and artistic style, you recognize it all right away. Let's look at Mad Men's graphics and style for a minute. The red and white font colors (though "men" sometimes appears in black), and the sans serif typeface, are not unique to Mad Men. Other shows have used that typeface and certainly those two colors. However, when put all together, it becomes something special to Mad Men, especially when you look at how the show's name is split between the two colors (notice the emphasis on the "Mad" since it's in red?)

What is really special about the artistic style of the graphic design for Mad Men is the B&W figures, such as what appears to be Don Draper in the main image of the show. We also see a faceless, ambiguous, B&W man falling during the opening title sequence, seen here.

These faceless, 2-dimensional characters really don't stretch or further the artistic world but they are special, unique, and downright cool. No other show utilizes this style of art and it is easily identifiable by anyone who has even heard of Mad Men. These figures bring something incredibly unique to the table as well, we are able to become those figures since they have no faces. The graphic design team who created these figures made them faceless for a reason (and not because they couldn't draw faces); they wanted viewers to be able to be in the place of those "people".

This is what great, unique, and creative graphic design can do for a company, TV show, movie, or anything else, really.

A great professional graphic designer can identify some nugget of uniqueness in a project and build that to be a "competitive advantage" for a design; that objective was met and exceeded by the team who made this art. If you want that for your business, then call or email Integraphix, a Chicago graphic design studio.

Indoor & Outdoor Marketing Deals for Businesses

Get the quality of indoor marketing and outdoor marketing that you need to get noticed in 2015! Every business is stepping up their game and your business can't afford to fall behind. Call or email Integraphix about your promo marketing needs. 

Here's Why Infographics Rock Digital Marketing

A very common question for our Chicago graphic design studio is, "What are infographics and why do I need them?"

To help, our graphic design team created a helpful infographic.

Don't Settle for the Cheapest Marketing Tactics. Go for What Generates ROI.