Script Logo Designs: Yay or Nay?

There are several logo design trends that are having their moment in the spotlight here in 2015, one of those designs is script logo design.

It is essentially a kind of logotype where a personalized, custom script is used to establish and portray the company's image. Some of the ways companies use the script can be very appealing and stylish, while other attempts can fall flat.

Let our Chicago graphic design company know what you think! Email Integraphix - a Chicago logo design agency - and give us your thoughts. Need a logo? Then consult with one of our professional logo designers! 

Integraphix Work: Integraphix Designs Weldbend/Gene Simmons Ads & Billboard

Weldbend knew that they had a big job to get done for their annual event in Las Vegas and booked Gene Simmons for the show. They had to grab a qualified Chicago graphic design company...

Weldbend came to Integraphix.

The job was to design and develop the advertising and print marketing for Weldbend's annual IPD breakfast that is held at the Bellagio in Las Vegas. Each year, they have a different guest such as Mike Ditka, George Foreman, Regis Philbin, Don Rickles, Bill O'Reilly, and as stated, Gene.

The marketing collateral had to really pack a punch. Our Chicago marketing company created the marketing message, headlines, and all of the copy for the advertising for several mediums such as the billboard, airport sign, and hotel lobby/conference room.


Weldbend and Gene loved the ads! 

Does your business need advertising for an event? Big or small? Then email Integraphix and see what we can do for you!   

Need a Boost for Your Social Media? Use Images. Here's Why

Digital marketing, especially social media marketing, has done a lot of changing over the years. One of the changes that has come to be in the last few years is the image & video centric posts for brands; without images or videos, brands are seeing the success of posts fall flat. This is a great time to think about finding great images or even creating images. Whether you are a Chicago graphic designer or just a social media enthusiast, creating or finding images does not have to be difficult.

Why do we need images with social media posts? Simply put: people like visuals. According to several trend reports, 65-85 percent of Americans claim to be visual learners; even away from learning, people like to look at pictures, watch videos, see colors, etc. If you remember this with your social media campaigns, then you will see a greater level of engagement with your posts compared to your posts that do not have visuals.

People have limited attention spans and little time to read through a lot of text. A good image can break the reader's skimming of the text, which is what you want, nay, need to happen so your posts on social media get read (hopefully before anyone else's). It is not very appealing to see a whole block of text, either. To counter this and break through the noise, images and videos help wonderfully.

Images help drive your message home. Having a well-picked and placed image can take the understandability of your message even further than wording can. Images are especially helpful with "How To" posts since you can show how something works or should be done with an image better than you often can with text. For example, if you were explaining a hammer so someone, would it be easier to simply show an image of one or write a description of a hammer?

So where can you find or create images?

• Ing Image-- subscribe to the site and download up to 50 free images a month, must purchase beyond that. 
• Canva-- very user friendly with easy-to-use tools. It is free to use, unless you use a component that must be purchased for $1 each. 
• Shutterstock-- must purchase images. 
• iStock-- must purchase images. 

Does your business need great images for its social media, blogs, or website? Then email Integraphix and see how our Chicago graphic design agency can help you! 

A Logo Design That Will Wow You

Our Chicago logo design agency loves when a logo design comes out absolutely perfect. That is exactly what happened when our Chicago graphic design  team created the logo for an actuarial firm called, October Three.

October Three's logo has been one of the more enigmatic logo designs that we have undertaken. The process for designing the logo and their branding started in a rather peculiar way because the client requested a logo that looked nothing like traditional logos of the industry.

You may be asking, "How'd an actuarial firm get the name 'October Three' to begin with?" It is from the date that the founder's non-compete clause ended from his previous firm.

The logo can be read in three separate ways with the enforcement of the 3: you see it in the O3 logo mark, in the "October Three" word mark, and in the 10-3 of the typography (see the 10-3 in "October"?)

The logo is modern and nothing like what you'd see with an actuarial firm, which is great to produce a fresh logo design.

Does your business need a new logo? Then email Integraphix and see how our graphic design team can help you!

How To Make a Print Ad That is Successful

Well, there is no real guarantee that an ad will always work; sometimes even very well-intended & put-together ads do not succeed. However, our Chicago graphic design agency has put together a few tips to help you understand what gives a print ad a great chance of success.

• Give a headline that is attractive. The headline should be something that stops people in their tracks and gives some insight into the meaning of the ad; if the person only looks at the image and the headline, they should still know what the ad is talking about. This was more of an input by our professional copywriters. 
• The ad is not about your business. I mean, yes, it will feature your business; what we mean by this statement is that the ad should not be saying, "Me me me! Look at me and how great I am!" but rather it should be, "You would be smart/a hero if you used our services" (Now, that's an over-simplification but you get the idea). The point is to focus on your consumer and make them feel like the hero of the ad and show them how your product/service helps them. 
• K.I.S.S. Keep it simple, stupid! Your copy needs to be short and sweet. If it takes more than 10-15 seconds to read, it is too long. Be concise and to the point (think Twitter). Our Chicago marketing agency copywriters like to write the copy, then see what they can cut out from the copy while retaining the clarity & the message. 
• Be visual. The graphic/image for your ad is as important as the copy is; this has to be appealing and draw the consumer in. Don't always be literal, either, it is okay to be abstract (as long as there is still a connection between the image and the message and it's not being forced). 

Having great advertising can be difficult when you don't have the time and/or skill. This is where hiring a Chicago graphic design agency would help! Contact Integraphix-- a Chicago graphic design company that would love to help your business be seen and gain popularity.