Let's go through a hypothetical scenario: your company has decided to go with a new logo, perhaps new branding altogether. You are the lead chair in the marketing department, or just the lead chair in the search committee, and have been assigned the task of creating this new logo/branding scheme.
Well, naturally, you would think of finding someone who can create a few designs for you. This is when you would want to hire a graphic designer but are you sure it's worth it?
Graphic designers can save you a lot of time and money. If you are not artistic and no one in your office is up for the challenge, it would actually be more responsible of your business to spend the money on a graphic designer than to try and do it themselves. A graphic designer knows how to design, it's in their name. So, they will be able to get the job done the right way and in far less time it would take you to do the job. If you hire the graphic designer, that enables you to be free to do your actual business work instead of trying to spread yourself too thin, if you aren't already. Hiring a graphic design firm will cost you less in the long run.
A graphic design company will also help you achieve a look that is better than what you can imagine; you will have a better logo and branding scheme than your competition. When you have someone who is gifted in art, they are able to custom create marketing materials and logos for your company that will wow you, especially if you are not artistic.
A graphic designer will also help you keep an objective eye on your designs. If you are the one creating all your designs, then you are more likely to like the look of them since you created them. However, a graphic designer will be another person to analyze the work. The designer will help you remain objective on the designs; the designer has done work for lots of other companies and they have no emotional attachment to your company. This might sound a bit cruel but it's honesty; having that objective eye reviewing what needs to be done and the possible solutions will help you more than you possibly realize.
All in all, a graphic designer would be a wise investment if you are considering hiring one for your marketing needs. If you are looking for one, then hire Integraphix - a Chicago graphic design firm.