When your posts have a great image to go along with them, they get more engagement! Why? For one thing, possibly the main thing, is that it gives your post an appealing visual besides just text. Another reason is because an image can help the message from your post be more complete.
Now, before you just jump into designing graphics and images for your social media posts. There are some prime rules that will help you nail this process down.
- Use contrast. Contrast will be great for making your images look sharp. It helps the text jump off the page and catch the eye. Colors that contrast well are not all that hard to choose, light and dark are the simplest ways to go. As a graphic design firm in Chicago, this is something we recommend to those who are venturing into graphic design for the first time.
- Pick a font palette. If your company has a standard set of fonts, that is a great place to start. Having consistency with your fonts will really help build familiarity, great for branding! When you have a consistent set of fonts, it makes design easier and sleek.
- Choose colors. Choosing a color scheme that is good for designs is sometimes hard but when you keep it consistent with your company's color scheme, it can also help with familiarity. Overall, consistency is key. Start with a couple colors and add more on from there; you want to avoid coming across as messy or confused with your colors.
- K.I.S.S. - Keep it simple, Stupid! Sorry, you're not stupid but it's the acronym, you know? It can be very easy to get complex with images; you start with a cool, simple design and then just start adding in one cool thing after another. No, avoid that temptation. Keep the clutter to a minimum and make sure your message can be interpreted correctly! A professional graphic designer will always tell you that a messy graphic is a bad graphic, or they're a bad designer. Using too many fonts, colors, images, shapes, etc. should be avoided.