Script Logo Designs: Yay or Nay?

There are several logo design trends that are having their moment in the spotlight here in 2015, one of those designs is script logo design.

It is essentially a kind of logotype where a personalized, custom script is used to establish and portray the company's image. Some of the ways companies use the script can be very appealing and stylish, while other attempts can fall flat.

Let our Chicago graphic design company know what you think! Email Integraphix - a Chicago logo design agency - and give us your thoughts. Need a logo? Then consult with one of our professional logo designers! 

5 Cliché Logo Designs to Avoid

We've said it before and we'll say it again, your logo is the 24/7 visual representative of your brand. Thus, having a logo that is not unique and uninspiring not only means poor top of mind awareness for your brand but also poor reach. As a professional graphic designer, this is a major thing to remember when designing a logo for a brand.

Your logo is the face of your company and should speak about who your brand is. A sure-fire way to get your brand to be lost in the crowd is to fall to one of these cliché design trends.

1. Putting an arc on top. This is a wildly over-used trend. Sure, putting an arc over the top of the company name for a logo looked cool but not so much anymore. 
2. Use helvetica in the logo. We get it, it can be a simple, nice font and sometimes when you type a company name in Helvetica, it can look appealing. However, just because something looks appealing doesn't mean it makes for a great logo. It is a great font for certain things, just not a logo. 
3. Using comic-sans or papyrus font in a logo. These fonts can not only be cliché in a logo but also scream "amateur!" 
4. Random shapes. The most popular option for this is to have random dots around the brand name but other shapes have happened too. 
5. Having two letters overlap. This is especially common when the company is someone's name and both parts start with the same letter. 

There are some designs that people use in logos and they can be really cool, don't get us wrong. However, when you have a logo that is easily replicable and forgettable, then so is your company. Hire a graphic designer that can make a you a custom logo that speaks truth about your brand; hire Integraphix, we are a Chicago graphic design firm that specializes in logo design.