5 Things Your Logo Needs to Be Successful

Before a business can even think about a business cards or finding an office to have office space, a business needs a logo design. The logo will compliment the business name, feature your business's color scheme, and have important design elements. It is the base upon building stationary, packaging, any advertising, or signage.

A logo needs to reflect the image that the company wants to convey. As our Chicago graphic design agency has stated before, your logo will be how people form an impression about your business before engaging with it directly and it will be how they remember your business.

The best logos in the world have these five design concepts in place. 

1. They are simple. The best way to think about simplicity is how many components there are to the logo. Look at the logo for the Chicago Cubs or Apple. Apple's logo is a simple apple shape (with the bite out of it) and is shown in black or grayscale; the Cubs logo is a simple, red "C". The simplicity of these logos makes them easy to look at. The easier information is to process, the likelier we are to remember and like that information. 
2. They are brand consistent. Your logo constantly speaks about your brand and vice versa. If there is a mismatch here, it will stand out. Your logo needs to fit with your company's overall message. Look back at the Apple logo, it speaks about the brand being innovative, futuristic, and sleek. All of these things are seen when you look at Apple's products and business operations. They pride themselves on making great tech that is easy to use, so their logo is easy to understand. Any great professional graphic designer will mention Apple's logo when they talk about brand consistent logos. 
3. They are memorable. Remember when we said that people will remember your brand from your logo? Well, that is hard to do if your logo is far too complicated and/or makes no sense. Logotype or word mark, a stylized version of your company's name (think Coca-Cola) is much easier to remember than an abstract logo. 
4. They are remarkable. This is your logo's ability to cut through the noise. This is more suitable for startups than established brands. 
5. They are market tested. While our minds and our gut can produce some good logos, no good logo hits the market without being tested, first. Getting feedback about a logo is necessary and will help you find any possible flaws. The logos that we see and think, "Who approved that?" Chances are, those logos were not put through any market tests. If your business designs its logo on its own, then this is a very crucial step, even if you think you have a good eye for design and colors. No matter what, even if a logo is designed by a professional logo designer, it is still market tested. 

Does your business need a logo? Then email Integraphix - a Chicago graphic design company with over two decades of logo design experience. 

Script Logo Designs: Yay or Nay?

There are several logo design trends that are having their moment in the spotlight here in 2015, one of those designs is script logo design.

It is essentially a kind of logotype where a personalized, custom script is used to establish and portray the company's image. Some of the ways companies use the script can be very appealing and stylish, while other attempts can fall flat.

Let our Chicago graphic design company know what you think! Email Integraphix - a Chicago logo design agency - and give us your thoughts. Need a logo? Then consult with one of our professional logo designers! 

A Logo Design That Will Wow You

Our Chicago logo design agency loves when a logo design comes out absolutely perfect. That is exactly what happened when our Chicago graphic design  team created the logo for an actuarial firm called, October Three.

October Three's logo has been one of the more enigmatic logo designs that we have undertaken. The process for designing the logo and their branding started in a rather peculiar way because the client requested a logo that looked nothing like traditional logos of the industry.

You may be asking, "How'd an actuarial firm get the name 'October Three' to begin with?" It is from the date that the founder's non-compete clause ended from his previous firm.

The logo can be read in three separate ways with the enforcement of the 3: you see it in the O3 logo mark, in the "October Three" word mark, and in the 10-3 of the typography (see the 10-3 in "October"?)

The logo is modern and nothing like what you'd see with an actuarial firm, which is great to produce a fresh logo design.

Does your business need a new logo? Then email Integraphix and see how our graphic design team can help you!

Integraphix Case Study: Logo Design for Kids Have Hope

Integraphix's graphic design agency was asked to help perform a logo redesign and brand identity for a wonderful organization, Kids Have Hope.

This was a special project for our logo design team since Kids Have Hope is a 503c Organization in Chicagoland; they're mission is to educated children and adults about abuse prevention. The organization's original logo (see below), was getting too dated and did not provide the impact that logos from other Chicago non-profits did.

Integraphix graphic designers restored the original butterfly concept, which was expressed by the client  as something to keep, and implement it into the new design. It was desired to be kept because of its tie with the organization's purpose: children.

If you look closely at the new logo, you can see that our designers utilized the negative space in the wings of the butterfly; you can see the faces of two children, which ties into the meaning of the children and butterfly.

The colors of the logo were also changed from primary colors to cooler, more elegant colors that brought the organization into a more modern style.

Does your business need a logo redesign or an overall rebranding? Then contact Integraphix, a Chicago graphic design company. 

Integraphix Case Study: Logo for Interior Design Firm

Number 4 Designs is an interior design firm that is located in northwestern Illinois. When they came to our Chicago graphic design agency, they needed a logo that was going to be a great representative of their industry and approach to design. 

The design firm uses the number "4" as a symbol for their business approach, which is to design with solidarity, calm, stability, and a "sense of home" in mind. The client wants their clients to get a sense of calm when they hire Number 4 Designs. The "4" is also inspired by the facts that there are 4 walls in a home, 4 seasons in a year, 4 elements, and four directions-- all of these things influence interior design with their colors and other characteristics. 

The client's concept influenced the logo design and the final logo was able to combine all of the previously mentioned concepts into one, simple logo and brand identity. 

The design firm also occasionally uses the number "4" solely on marketing materials to further the power of the number, even if it is not accompanied by the words, "number" and "designs". 

Does your business need a logo design and branding that give the business an impressive look and feel? Then contact Integraphix-- a Chicago graphic design company that is dedicated to making your business look its best!