Thursday, March 29, 2012

Business Cards with Unique Shapes and Materials

Nowadays, business cards are still proven to be a highly effective promotional tool. Some graphic designers stutter at first meeting with clients and expect them to break the ice. This is where business cards serve as icebreakers to start up a conversation with clients.

Conventional business cards were simple and plain. Their shapes and sizes used to be standardized. But in today’s contemporary graphic design world, business cards have to be designed in a trendy and creative fashion in order to make it attractive and memorable. A dull and boring card will be disposed right away in the dustbin by customers. However, when you create business cards that are unique and creative, the recipient of the card savors it for a long time instead of throwing it into the trash can.
Here are some factual guidelines to creating the perfect business card design...

Pick the Right Fonts

Among the most popularly used fonts in business cards are Helvetica, Garamond, Eurostile, Bodoni, Clarendon, Rockwell and Champion typeface. Feel free to experiment though!

Choose Appropriate Color Mode

Most graphic design software like Photoshop and Illustrator have an option of select the ‘Color Mode’. Usually, graphic designers select the default mode which is RGB. But CMYK is the appropriate color mode for print purposes.

Decide on a Size and Shape
While designing a business card, you must also be sure to select a standard size (in Inches). For instance, the standard size used in US and Canada for a business card is 3.5 in x 2 in. Moreover shapes of business cards include circular, square, rounded edges and die-cut style.
Select the Print Material
Traditionally, business cards were printed on simple paper and stock papers. But now unique materials such as wood, plastic, metal, magnetic and out-of-box methods are being used.

Combining these styles and materials together can create something that can look extraordinary and raise your business above the rest. People will remember you and come back to you because of it.
Have fun!

If you need assistance or some creative help making unique and eye-popping business cards, call Integraphix to discuss your ideas and to get a quote.

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