Friday, February 17, 2012

Starting a home business? Get the basics down first

Starting a home business can be exciting, but there's a lot of preliminary work that goes into getting legal issues in place, logistics, and even your marketing. Marketing your business is the single most important piece of the puzzle. Why? You could have a great legal attorney, an awesome office, and a secretary that can handle any crisis...but if you don't have any customers, and no way to procure more customers - all of that is unimportant. There are a few things that need to be settled before you can start marketing yourself.

Branding and Logo Design
If you haven't branded your business, it will be hard to get recognition without you physically being with your customers at all times. There needs to be a visual connection to you, your products and services, and your company. A logo will help your customers recognize you in a crowd, but your brand will bring in new customers. Hire a Graphic Design Firm in Chicago to get more information on Branding and Logo Design.

Business Cards
This is obligatory, but you'd be surprised how many people thing they can do without them. There are several reasons you need a business card including: Physical business cards are a powerful touchpoint that amplifies the first impression. Business cards are harder to forget and can continue to make an impact long after that first initial meeting. A great custom designed business card can be a powerful part of your brand that engages the recipient and makes them want to learn more about you. It provides all your most important contact information and will drive people to your website to learn more about you.

No matter what you're selling, you need a piece to hand out that will sell for you even while you're not there. A brochure is a sales tool that can be looked at immediately. It's a natural reaction for someone to open or read something right away that's either just been handed to them, they have received in the mail, or has caught their eye that they have picked up. Whatever you are selling or promoting, a brochure or flyer gives you something tangible that puts your business into the hands of a potential or existing client whether you are promoting an existing/new product or service. What's more; in many cases the response to a well designed and executed flyer or brochure can be instantaneous.

Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone. What's more, on the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can.

Now it's time to use these tools to build your business.

What else is essential for starting an at home business? Let us know in the comments.

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