A great way to bring variety to any marketing collateral or
design piece is by switching up the printing
technique. Over the last few months, graphic designers everywhere have been preparing for the holiday season. As Chicago graphic designers always looking to do something unique, we like to consider a variety of different print
techniques. As the holidays approach us, we are getting more and more requests
for fun and exciting greeting cards and print materials. We strive to create new ideas and love to utilize new techniques. There are
many different printing techniques that can bring variety to your designs. Below are a few of our Chicago Design Firm’s favorite printing techniques:
1- Foil Technique:
With the foiling technique you can create a brilliant, shiny
finish to almost any print piece for a reasonable price. The process is simple
and affordable and can turn a wide range of CMYK colors into multi-colored
foils. Everyday we are bombarded by
marketing collateral and as a marketing company, we create prints that stand
out from the crowd. Foil colors bring
shine and sparkle to a design and are very appealing to the eye.
2- Embossing/Debossing:
Embossing and debossing are both similar techniques but
produce the opposite effect. Embossing
produces a raised impression on your print materials, while debossing creates a
depressed impression. We recommend using
a technique like embossing for special print materials. Embossing looks great and stands out, but the
process does manipulate the paper stock and printed items are often only one-sided
if embossed or debossed. When embossing
or debossing it is very important to remember to keep an adequate amount of
space between items on your piece, especially any text. Embossing is very easy
and can even be done from home. Embossing can easily be preformed by stamping
an image on to a piece of paper, sprinkling store bought embossing powder over
the image and applying heat.
3- Thermography:
Another interesting printing technique we’ve seen graphic designers and printers use is thermography printing. Thermography printing is obtained by heating a
powder into the ink. When the powder is
heated it causes the ink to rise above the paper. The effect is often times compared
to the appearance of engraving. Thermography printing has become one of our favorite
techniques, as it stands out but is still very simple and subtle.
4- Silk Lamination:
Silk lamination is a water-resistant form of printing. The look is very soft as it provides a
silk-like-finish. Similar to the foil
technique, silk lamination is produced like any other CMYK document, but an
additional step is needed to create the look and provide a unique texture. The silk
lamination technique is great if you want to create a soft look with a durable
quality.
Comments or questions on creative printing techniques? Leave us a comment below or contact us.
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