Thursday, November 8, 2012

Creative Printing Techniques

A great way to bring variety to any marketing collateral or design piece is by switching up the printing technique.  Over the last few months, graphic designers everywhere have been preparing for the holiday season.  As Chicago graphic designers always looking to do something unique, we like to consider a variety of different print techniques. As the holidays approach us, we are getting more and more requests for fun and exciting greeting cards and print materials.  We strive to create new ideas and love to utilize new techniques.  There are many different printing techniques that can bring variety to your designs.  Below are a few of our Chicago Design Firm’s favorite printing techniques:

1- Foil Technique:
With the foiling technique you can create a brilliant, shiny finish to almost any print piece for a reasonable price. The process is simple and affordable and can turn a wide range of CMYK colors into multi-colored foils.  Everyday we are bombarded by marketing collateral and as a marketing company, we create prints that stand out from the crowd.  Foil colors bring shine and sparkle to a design and are very appealing to the eye. 

2- Embossing/Debossing:
Embossing and debossing are both similar techniques but produce the opposite effect.  Embossing produces a raised impression on your print materials, while debossing creates a depressed impression.  We recommend using a technique like embossing for special print materials.  Embossing looks great and stands out, but the process does manipulate the paper stock and printed items are often only one-sided if embossed or debossed.  When embossing or debossing it is very important to remember to keep an adequate amount of space between items on your piece, especially any text. Embossing is very easy and can even be done from home. Embossing can easily be preformed by stamping an image on to a piece of paper, sprinkling store bought embossing powder over the image and applying heat. 

3- Thermography:
Another interesting printing technique we’ve seen graphic designers and printers use is thermography printing. Thermography printing is obtained by heating a powder into the ink.  When the powder is heated it causes the ink to rise above the paper. The effect is often times compared to the appearance of engraving. Thermography printing has become one of our favorite techniques, as it stands out but is still very simple and subtle.

4- Silk Lamination:
Silk lamination is a water-resistant form of printing.  The look is very soft as it provides a silk-like-finish.  Similar to the foil technique, silk lamination is produced like any other CMYK document, but an additional step is needed to create the look and provide a unique texture. The silk lamination technique is great if you want to create a soft look with a durable quality.

Comments or questions on creative printing techniques?  Leave us a comment below or contact us

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