Coca-Cola Alters Classic Ribbon to Embrace Genuine Friendship

A classic, nay, iconic sign of true friendship is the fist bump. Coca-Cola has decided to embrace that sign of affection and connection in its new campaign in Latin America.

The goal of the campaign is to engage teens in a conversation about being true friends, especially in difficult moments. In the teenage years, it is a vulnerable time of social pressure, especially in 2015 with cyberbullying. Coca-Cola has made short web films showing teens stepping up for their friends in difficult times.

The graphic design will be featured on packaging, merchandise (t-shirts & phone cases), and other media.

As a Chicago graphic design studio, we love the simplicity of the design that still builds an incredible message. Call or email Integraphix about how your business can create great graphics to build brand awareness or awareness for a cause.