Social Media Cards for Your Business

Social media marketing is a must for the vast majority of businesses out there, especially if it is a business that is just getting its legs beneath it in the last few years.

One way to promote your business with social media and other digital marketing efforts is to handout social media cards. These are like business cards but the focus is on your social media profiles. Each card has the platforms you use as well as the link to your direct account.

Why have these? Well, they are a great "leave behind" along with your business card. Since social media is so heavily engrained in business these days, businesses have to mention their social media accounts; putting this info on a business card can crowd the card.

Our Chicago graphic design team has made many social media cards, one company in particular that benefited from these cards was Phoenix Insurance -- an Allstate Insurance Agency in Libertyville.

Sedrik Newbern, an insurance agent in Libertyville, needed a great way to promote his social media accounts for the agency as well as his site. He came to our Chicago graphic design firm to create a social media card that was funky and effective. Some useful at networking events.

Our graphic designers used bright colors to attract the eye, while keeping the Allstate branding, that were appealing and trendy.

Does your business need a new way to promote its site and social media accounts? Then chat with Integraphix, a Chicago graphic design company. Not in Chicago? We have teams in NYC, LA, Phoenix, and Charlotte.

6 Things to Consider When Designing a Business Card

While the role of business cards have changed over the years, websites, social media, and other factors have taken over many of the responsibilities, a good business card is a must. It is what you leave with clients, connections, potential clients, etc. and it is how they remember your name and that they met you.

A bad business card will still accomplish those things but in a negative way. People will remember they met you but they'll see your card and have a poor association with you.

Here are 7 things to consider when designing a business card, according to the graphic designers at our Chicago graphic design agency.  

• The size of the card and the colors used. Decide how large you want the cards to be before you think about what the design will look like. If the card is too small for the design, then you will have a smushed card. Remember that the size of the card has to accommodate Bleed. For color, you can choose between RGB (red, green, blue) basis or the CMYK (cyan, magenta, yellow, and key/black) basis. It is often better to work in CMYK because it can mask colors better on light backgrounds and reduces the amount of color reflected by the paper.

• Prepare the bleed area. If you are using a white background, then you do not need to worry about the bleed area. To prepare for this, you need to highlight the area surrounding the document. This is often about 3 mm thick of space but this will often depend on the printing company. 

• Avoid the borders. This looks less classy when you use this method of design as well as it runs the risk of having lop-sided edges. Printers have a margin of error when cutting cards and having borders on the cards emphasizes any mistakes. 

• Use colors that compliment each other. Colors that compliment each other will be aesthetically pleasing. You want to have colors that are consistent with your branding (colors on your site, social media, etc). 

• Make sure it is readable. If you use fonts or font sizes that are too hard to read, then guess what? People will not read your card and it is rendered useless. When designing business cards, this is something that people forget to consider. 

• Include important info. These days, that important info can be different than what it was in the past. Have your name, position, contact info (number, email, and social media), and possibly a QR code (be careful with these). 

Using a good business card is important. Make sure that your card is something you can be proud of. This means hiring a graphic design agency that knows how to make your designs to be proud of. Chat with Integraphix about your next design need!