Most companies start with a business idea with the best intentions. They have a good idea to do a lot of research, they get the money, but when it comes to choosing the right Advertising Agency, they do not do their homework. This can lead to big problems later down the road.
We're going to use real-life example of the best examples of this step. Take a new company law to be launched in the city of Chicago. They chose the design, location, and got the best minds working in their offices. But when it comes to images you want to describe to the public, are quite a blaze this topic, and often let them design a new logo and brand design, directly or friend of a friend. This logo and brand, then go out of their marketing materials that have seen our customers and potential customers.
Letterhead, business cards, foot-mail, to reach your website, this brand professionals not take place without any thought or understanding of the company or what the company and the owners trying to communicate .
Because people do not really understand benefits of high design, and they believe that the creation of a logo or brand identity solution is extremely easy they are not willing to pay a good price for it so. If they had hired a professional advertising agency at the outset to create a brand for their business, a brand that will last a lifetime, as the company grows and expands, it would not have to face the issue of an identity crisis and be forced to redesign their logo all over again.
So the lesson is: our brand and logo design are as important as the location of the office, your chairs for reception facilities and services.