Friday, September 9, 2011

Choosing the Right Graphic Design Firm is Critical

Chicago Graphic Design

Most businesses start out with a business idea with the very best intentions. They have a great idea do a lot of research, they get the necessary funding but when it comes to choosing the right graphic design company they do not do their homework. This can lead to some big problems later on down the road.

We're going to use a real life example to best convey this example. Take a new law firm starting up in the city of Chicago. They chose a location, and got the best design minds working on their offices. But, when it comes to the image that they want to portray to the public, they are quite blaze about this subject and will often let their new logo design and branding be designed by either themselves, or a friend of a friend. This logo and branding will then go on their marketing materials that are seen by clients and prospective clients.

From letterheads, business cards, email footers, all the way to their website, this unprofessional branding will be implemented with no thought or understanding of the business or what the business and owners are trying to communicate.

Because people do not really undersatnd the benefits of strong graphic design and they think that creating a logo design or brand identity solution is extremely easy they are not willing to pay a good price to get this done. If they had hired an established design comapny in the first place to create a brand for their company; a brand that will last a life time, as the company grows and expands it wouldn't have to face the issue of an identity crisis and be forced to re-design their logo all over again.

So lesson being: Your branding and logo design are just as important as your office location, the chairs in your reception area and the services you provide.

Chicago Logo Design

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