How To Make a Print Ad That is Successful

Well, there is no real guarantee that an ad will always work; sometimes even very well-intended & put-together ads do not succeed. However, our Chicago graphic design agency has put together a few tips to help you understand what gives a print ad a great chance of success.

• Give a headline that is attractive. The headline should be something that stops people in their tracks and gives some insight into the meaning of the ad; if the person only looks at the image and the headline, they should still know what the ad is talking about. This was more of an input by our professional copywriters. 
• The ad is not about your business. I mean, yes, it will feature your business; what we mean by this statement is that the ad should not be saying, "Me me me! Look at me and how great I am!" but rather it should be, "You would be smart/a hero if you used our services" (Now, that's an over-simplification but you get the idea). The point is to focus on your consumer and make them feel like the hero of the ad and show them how your product/service helps them. 
• K.I.S.S. Keep it simple, stupid! Your copy needs to be short and sweet. If it takes more than 10-15 seconds to read, it is too long. Be concise and to the point (think Twitter). Our Chicago marketing agency copywriters like to write the copy, then see what they can cut out from the copy while retaining the clarity & the message. 
• Be visual. The graphic/image for your ad is as important as the copy is; this has to be appealing and draw the consumer in. Don't always be literal, either, it is okay to be abstract (as long as there is still a connection between the image and the message and it's not being forced). 

Having great advertising can be difficult when you don't have the time and/or skill. This is where hiring a Chicago graphic design agency would help! Contact Integraphix-- a Chicago graphic design company that would love to help your business be seen and gain popularity. 

30 Photo-manipulated Images for your Inspiration!

Chicago Graphic Design & Chicago Branding Services & Chicago Logo Design

Photo manipulations are quite popular among all generations of designers and digital artists. It is also a option often used in the advertising industry because of the effect these manipulations have on the market and people. This sort of artwork are usually shocking and unrealistic and demand people’s attention and reactions either negative or positive. That’s the purpose of advertising – to make people feel something about the brand or particular product.In this post you will see 30 funny and amusing photo manipulations with different messages and stories behind.


Head in aquarium

Statue of Labour

Milka

Only the strong survive

This is how it should be

Grown Up

Mas Pelas

Perrier

Sensei

Inflatable man

Conforama

DDB

Calle 13

Brekkies

Decathlon

Mohawk

Big head in the hole

Tas

Happy

Delvico

Iberia

Bakery

Mountain Rider Foundation

Sailing

Ford Fusion

Compact Fluorescent Miracle

EDF

Real human skin

Big Ben

Perrier

5 Characteristics of Awesome Ad Campaigns

Advertising campaigns aren't successful on their own, and there is a method to the madness. Every Advertising Agency has their own system, but you'll find that 99% of them use the same techniques, albeit in the different way. The following is a list of the common, and most successful characteristics of a successful advertising campaign.

Promote, promote, promote - tempting offers, unique selling statements, seasonal sales, gifts ... the strength of your campaign (and success) begins with the value of your promotion as perceived by your target customers. You know your customers. What do they hear? The best advertising agencies will be able to tell you.

Hyper Target - Now you have an irresistible promotion, identify your audience. With hyper-target customers, you will ensure that your message will be in front of buyers right at the right time. You will also ensure that there will be a part of your efforts and investment is not wasted.

Diversify - Use multiple types of media to promote your offer - such as email, postcards and bill stuffers - and improve the likelihood your message will be seen. The more media in a campaign, the more likely that the message will be delivered.

Focus - The best advertising action in the short term and long-term is focused thinking. This means that the continued promotion and strengthening of a marketing cycle in your target audience expects - and is waiting - to hear about your next offer.

Reflective - You are the force behind what makes an effective advertising campaign! Rethinking the campaign has had a big impact on you, got your attention, and force you to buy. What you take away one? How did this campaign to connect the dots and you at the door? Remember, if you sell batteries or car insurance, the basics of successful advertising are the same!

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Chicago Graphic Design Firm

Advertising Online with Website Banner Ads

Chicago Advertising

Chicago and Schaumburg businesses that are considering marketing and advertising to boost their company's sales should consider banner advertising along with other options. This is essentially putting up an ad on a related, or newsworthy website that will show your ad to readers who may be interested in your services. If you can believe it, people will drive by a business for years and never go inside. It may be because they don't know what the business offers, or simply don't like the name. 

A great advertisement, on or offline, will bring in traffic. A web banner needs to show exactly what you do within seconds, so it's incredibly important to have a Chicago advertising agency design these ads for you. They'll also know exactly where to place them, how to link them, and how to track visits to your website through them. The cost of these services can be surprisingly affordable, and are designed to bring in a lot more business than the cost of the banner itself. 

Online, the typical banner is around 1'' by 6'' or 150 pixels by 600 pixels. That's no a lot of room! Choose your words wisely, offer something, or promote a current sale to get people to come to your website and either make a purchase or send you their information. It's as easy as that!

At our company, we offer a full range of services from graphic design and branding to web design and search engine optimization, and everything in between. We recently designed and produced an entire trade show booth for one of our clients along with all the handouts, business cards and 30 second video to boot! Point being? You don't have to go to two separate agencies to get your website banner advertising up and generating leads!

Call us today at 847.537.0067 or visit our website, Chicago Graphic Design, to read more about advertising, logo design and web design services.

//Creative Agency