- Give a headline that is attractive. The headline should be something that stops people in their tracks and gives some insight into the meaning of the ad; if the person only looks at the image and the headline, they should still know what the ad is talking about. This was more of an input by our professional copywriters.
- The ad is not about your business. I mean, yes, it will feature your business; what we mean by this statement is that the ad should not be saying, "Me me me! Look at me and how great I am!" but rather it should be, "You would be smart/a hero if you used our services" (Now, that's an over-simplification but you get the idea). The point is to focus on your consumer and make them feel like the hero of the ad and show them how your product/service helps them.
- K.I.S.S. Keep it simple, stupid! Your copy needs to be short and sweet. If it takes more than 10-15 seconds to read, it is too long. Be concise and to the point (think Twitter). Our Chicago marketing agency copywriters like to write the copy, then see what they can cut out from the copy while retaining the clarity & the message.
- Be visual. The graphic/image for your ad is as important as the copy is; this has to be appealing and draw the consumer in. Don't always be literal, either, it is okay to be abstract (as long as there is still a connection between the image and the message and it's not being forced).
Wednesday, January 28, 2015
How To Make a Print Ad That is Successful
Well, there is no real guarantee that an ad will always work; sometimes even very well-intended & put-together ads do not succeed. However, our Chicago graphic design agency has put together a few tips to help you understand what gives a print ad a great chance of success.