Showing posts with label chicago web design. Show all posts
Showing posts with label chicago web design. Show all posts

Thursday, April 21, 2011

Why use a professional Chicago Marketing Company?

Ever sat in a room and watched a PowerPoint presentation? If you said yes, then you already know why it's important to hire a professional. PowerPoint is the bane of every Chicago Graphic Designer and Marketing Company in Chicago, IL because of it's distinct LACK of good design.

Over time, PowerPoint had a catastrophic effect on the quality of graphic design. In short, this software made it possible for anyone to create designs and layouts, the result of which was a lowering of the bar.

Would you design an office building without hiring an architect?

Graphic designers use interpretive and conceptual skills to create visual solutions to communications problems. They find the most effective method for conveying information. They use a variety of techniques to achieve results based on their understanding of color, typography, illustration, photography, animation, layout, and media.

Professional designers know how to use the principles of design to communicate a message, present data, or elicit a desired response. It's not impossible for an amatuer to achieve the same results, but it's less likely. 

What constitutes good design?
The message must be clear. Whether a poster, brochure, logo, or Chicago Website Design — the design should emphasize the message.

The basic principles of graphic design apply to all design disciplines — writing, graphics, art and architecture, even fashion and poetry. The principles of design are tools we use to format the elements of design (color, shape, texture, etc.). Here are some of the essentials: 

Balance
Balance is based on the notion, "the whole is the sum of its parts." Using balance, design elements or the "parts" are organized to create a whole that has equilibrium. 

Proportion
Similar to balance, good proportion maintains an agreeable relation of parts within the whole. It's the consideration of parts in relation to the whole.

Contrast
Contrast, created when elements are combined, provides necessary variety. Without contrast, even good design can be boring (or worse, ineffectual). While balance and proportion help to maintain cohesiveness, contrast adds interest. 

Space
Perhaps most important to overall quality of design — as important as emphasis, but overlooked by many designers — is space. Including space (often called white space) in a design provides its other elements with all the characteristics listed above. More often than not, a graphic design fails without space.

While the principles listed above are vital, they are not comprehensive. Thousands of books have been published on the subject of graphic design; depending on your interests and needs, seek out one or more of these for study.


Saturday, March 12, 2011

Creative Workspaces and Inspiration to Create Your own!

One of the best things you can do to get your creative juices flowing is to surround yourself with things that make you feel creative! You are the master of your own environment. In order to inspire you in putting together a creative workspace that you will ENJOY entering, view the videos and images below of creative cubicles and workspaces form CNN's iReports, as well as workspaces from some of the most famous writers. Enjoy!

Creative Cubicles - CNN's iReports
This cubicle houses a huge gnome collection - over 700 of them. There's also a bouncy ball collection and a dice collection. 

Here’s someone who started out bringing in a few knick-knacks and ended up with this:
This person decorated their cubicle in response to a contest his company was holding for 'Best Decorated Cubicle'. He turned his workspace into a beautiful Seregeti inspired safari cubicle!
This is the 'Red Mahogany Luxury Cubicle'. It is paneled and floored with Dark Cherry floors and Mahogany walls.
The creator of this workspace calls it 'Lulu's Casita'.
This looks more to me like a creative practical joke than a real workspace. A co-worker was always blaming others for his mistakes and he became known as 'The Bus Driver' in the group, since he was always...you got it...throwing others under the bus. His coworkers turned his cubicle into a bus complete with working a working door and flashing red lights.
Who wouldn't want to work here? It's like working on a beach! Literally.
This is my favorite since it's Star Wars related. This cubicle began with a model of the Millenium Falcon and grew from there. The owner decided to ad Darth Vader to the mix later on, and it built until the walls were draped with black fabric spray painted with glitter and the Imperial Fleet started to show up. Yikes!
This person is Christmas Happy! 
One for those Halloween lovers (like me).

Writer’s Workspaces

This is the room where the Bronte sisters used to write and discuss their work with each other. When the novelist, Elizabeth Gaskell, visited, she said this, "The room looked like the perfection of warmth, snugness, and comfort." A perfect place to get creative in (notice it's not cluttered up!).
bronte

kipling276
Rudyard Kipling's Study
andrewmotion460
Andrew Motion's bare desk-top and an indian goodluck charm!

Battle 'Designer's Block' with 11 ways to be Creative

Integraphix, offering the best in Chicago Graphic Design and Brand Identity Solutions.

Ever heard of writers block? Well designers get it too. If we are not inspired, it is entirely possible to experience what I've come to call (rather un-creatively) 'designer's block'. Everybody has experienced it and nobody is safe from it. But there are some things you can do if you're frustrated and having issues moving forward with a design you're working on or having trouble getting started on a project. I've compiled a list of things you should to to battle and overcome designer's block. Enjoy.

1. Stop and Relax. Allow your creativity to bubble up to the surface of your mind. If you learn to pause, worthwhile ideas will catch up to you. Never underestimate the role of relaxation, play and leisure. Creativity can't happen if you're stressed!

2. Forget what you've learned in college. A lot of what our art and design education system is built upon is the 'guess what the teacher is thinking' game. Michael Meyerhoff, the author of "The Plural of Leaf is Tree" explains that "there is a significant difference between doing well in school and actual learning." There are kids that get a thrill out of manipulating knowledge that is given to them and not actually acquiring that knowledge. However, the 'correct' answer is often preferred by teachers over creative answers.As Beatrix Potter said: "Thank goodness I was never sent to school; it would have rubbed off some of the originality."
3. Don't fall in love with the first thing you design. If you become to attached to your creations, you'll fail to see how they can evolve and turn into something truly revolutionary.
4. Stop waiting for inspiration. Grab it by the horns! If you want to be inspired at 9am every morning, do so.

5. Follow Roger van Oeck's Advice. This brilliant man wrote a book called A Kick in the Seat of the Pants and discusses the four roles of the creative process: Explorer, Artist, Judge, Warrior.

- The Explorer: When it's time to see out new information, take on the mindset of an explorer. Move off the beaten path, look everywhere, be curious and pay attention.

- The Artist. When you need to create a new idea, let this persona show. Ask the 'what if' questions and look for hidden meanings. Break the rules that have been drilled into your head and look at things in a different light. Exaggerate something. Look at it backwards. Do whatever you can to get out of your own single perspective.

- The Judge. when it's time to decide if your idea is worth developing, or if there's anything that needs to be added or taken away, see yourself as the decision maker. Ask what's wrong, look at your design from the perspective of a stranger and see if anything could be done. If so, make a decision and move forward.

- The Warrior! When you put your idea into action, be the warrior. Get excited! Eliminate all excuses and insecurities and do what you have to do to reach your goals.

6. Realize that the mind's 'default mode' is to be 'un'-creative. The mind is uncreative by habit; it is constantly organizing mass abouts of incoming data from our environment into convenient patterns that we understand. Once this is done, the mind tends to dwell on future situations in order to make decisions and actions. What does that mean? You have to be proactive when it comes to being original.

7. Don't let criticism get you down. Consider the following quote from Von Oech's book" Expect the Unexpected (or You Won't Find It)": "Dogs bark at what they don't understand." Ignore it and move on to people who appreciate your work even if they don't 'get it'.
8. Exaggerate. Think BIG: what if you had to create a billboard that 2 million people would see every day? Think small: Anyone can create a 8.5x11 advertisement. But can you create a 1x1 painting? Take a look at Adele Lack's amazing micro-paintings and see for yourself. - http://www.boingboing.net/2008/10/22/adele-lacks-micropai.html

9. Go Back to the Basics. Get off the computer and pick up a pencil and notepad. There's something about brand new, crisp drawing paper and a sharp B pencil that gets the creative juices flowing.

10. Ask ridiculous questions. Don't be afraid of it either. Not knowing is much worse! Think of Scott Ginsberg wearing a nametag for a seminar and thinking to himself, "What if I just kept this thing on my shirt every day?" He started to wear his nametag every day, which has so far lead to two books published, over eighty newspaper and magazine articles, more than 100 speeches and countless tv interviews. It's how he pays his bills. Really.

11. Look for alternate ways to approach a project. Most people stop looking for solutions to a problem if they find something that works. Don't stop at that first solution: think about different perspectives, and other ways of thinking. It will broaden your horizons a bit and open you up to knew and perhaps unthought of possibilities.

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